Many of the Sunriver homeowners choosing Sunset Lodging as their property management company in Sunriver also opt to have their home listed on Vacation Rentals By Owner (VRBO). Traditionally, this allows potential guests to find your home in a variety of places. One of the biggest goals of our vacation home marketing plan includes making sure your home is placed in front of the right potential visitors.
VRBO recently announced the specifics of their new ranking system, something our homeowners may find interesting. With the changes made to the VRBO ranking system, we’re hopeful this equates to more opportunities and better rankings for our owners. Learn more about the new ranking system and what that means for your Sunriver investment property.
VRBO New Ranking System
According to HomeAway, which owns VRBO, their goal with the new ranking system is to connect the right travelers with the right properties. Your property’s rank is determined by a variety of data, including:
- Quality of photos
- Description on your property page
- How much you charge compared to your market
- Your performance overall
VRBO has used these factors to determine your rank, relative to your competitors. According to VRBO, this allows them to place the right vacation rentals in front of the right travelers.
How to Improve VRBO Ranking
When it comes to improving your VRBO ranking, several moves can be made to achieve a high-ranking property and listing. As you can infer from the data being used to determine your ranking, certain improvements can be made to make your listing as desirable as possible for improved ranking.
Quality Photography and Content
The days of going out to the home and snapping a few iPhone photos are well behind us. One of the best ways to improve your VRBO ranking comes in the additional of quality photographs and updated content within your listing. Hire a professional photographer, take advantage of Sunset’s photographer or at the least ensure you have a variety or high-resolution, well-lit images. Make sure listings are up to date with the most current information about the property.
Setting competitive rates can help improve your VRBO ranking. While setting rates can be complex, Sunset has more than 30 years experience in the vacation rental industry and can help you determine the perfect price range for your home. By setting the rates accurately, you’re helping ensure you can honor the total price shown to travelers at Checkout. In addition, you’ll find the right travelers for your property when the price accurately reflects the value.
Secure and Reliable Bookings
Travelers using VRBO want to feel secure in their bookings made on the website. In order to achieve the best possible VRBO ranking, be sure to do the following:
- Respond to inquiries and booking requests quickly
- Follow through on bookings and avoid cancellations
- Keep your calendar up to date and block dates that your property will be unavailable
Fortunately for owners partnering with Sunset Lodging, many of these requirements are taken care of for you. For Independent Owners maintaining their own bookings from VRBO, keep these best practices in mind when responding to inquiries and booking requests. If this process becomes overwhelming, consider switching to Sunset’s Full Service Rental Program. We take care of the entire booking process for you, eliminating the headaches associated with booking your home on your own.
Put Positive Reviews to Work for You
The vacation experience doesn’t end with a booking, that’s only the beginning. Listings with 20 or more reviews receive an 80% lift in booking conversions according to VRBO, which means you have to design the guest experience to warrant a 5-star review. By providing a high-quality experience, travelers will feel more inclined to leave a positive review. Clean homes with updated furniture and appliances, well-stocked kitchens, extras like SHARC passes and bikes all make a difference in winning over guests and getting positive reviews on VRBO.
One Size Doesn’t Fit All
In the world of vacation rentals and property management, one size does not fit all, which is why it’s important to differentiate yourself from the pack. By improving elements of your listing such as high-resolution, well-lit photos and updated amenities, you’ll be able to smoothly navigate the new VRBO ranking system. Contact Sunset Lodging today for more information about our Sunriver property management options and how you can improve your VRBO ranking.